Friday, June 19, 2015

Dynatrace Growth Misinformation

For my valued readers: I wanted to point out some issues I’ve recently seen in the public domain. As a Gartner analyst, I heard many claims about 200% growth, and all kind of data points which have little basis in fact. When those vendors are asked what actual numbers they are basing those growth claims on, often the questions are dodged.

Dynatrace, recently used the Gartner name and brand in a press release.

I want to clarify the issues in their statements based on the actual Gartner facts published by Gartner in its Market Share data:

Dynatrace says in their press release:
“expand globally with more than three times the revenue of other new generation APM vendors”

First, let’s look at how new the various technologies are:
  1. Dynatrace Data Center RUM (DCRUM) is based on the Adlex technology acquired in 2005, but was created in the late 1990s. The DCRUM architecture has largely unchanged since the acquisition. The UI however has evolved over time.
  2. Dynatrace Synthetic Monitoring is based on the acquisition of Gomez in 2009; that technology was similarly built in the late 1990s. The user interface has evolved, along with the use of the technologies acquired with Proxima technologies in 2007 to use for Business Service Management (BSM). Dynatrace did try to sell BSM for several years, but has moved away from that; they do still however use the technology within their synthetic monitoring solution..
  3. Dynatrace Application Monitoring was acquired ($256m) in 2011, and also has a separate user interface.
  4. Ruxit is an organically developed and modern offering with a modern user interface, which was released in 2014.
  5. It was announced this week that Keynote will be merging into Dynatrace Synthetic, giving yet another user interface for synthetic monitoring which was developed in the 1990s.

These products are not modern. Dynatrace is not a “new generation” company, as in reality much of its revenue comes from technologies more than a decade old. Ruxit is clearly a “new generation” product, but has little revenue since it’s  a new offering which is SaaS only.

“Dynatrace’s 2014 growth rate increased to 20.6%, nearly three times higher than the previous year’s growth and 24% faster than the overall global APM market.”

According to Gartner market data (“Market Share: All Software Markets, Worldwide, 2014”) Dynatrace’s growth rate in 2013 was 20.5%, while the overall APM market grew only 13%

In 2014, the Gartner published growth rate for Dynatrace was 20.6%, while the overall market grew 15.8%. So it can be approximated that three-quarters of Dynatrace’s growth was the overall growth of the market, from which all APM vendors benefited. Based on this, a reasonable inference is that Dynatrace’s growth numbers benefitted substantially as a result of the overall market growth in these periods.

Wanted to set the record straight, and use the data to shed some additional light on the Dynatrace press release.

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